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Strategic planning for private clubs

Drawing on over 80 years of private club management experience to position clubs for the future

Board and member surveys

Analyzing core values, mission, vision, strengths, weaknesses, and more

Focus groups and town hall meetings

Generating “buy in” from staff, committees and members

Board retreats and workshops

Educating boards to shape the future of the club industry

Sullivan Jack Magazine Cover

Cover of Club Management magazine, 2000

We bring years of industry experience

With a combined 80 years of private club management experience, we have helped guide boards in their strategic planning process.

5/5
"Jack Sullivan led our Board and Senior team members through an extensive and thought provoking strategic planning process which resulted in a sustainable plan for us to follow."
Kevin Carroll, CCM
GM/COO - Atlanta Athletic Club, Johns Creek, GA
5/5
"Jack was not only the impetus but the facilitator throughout the entire process. His expertise, knowledge and experience was invaluable in creating this “living document” for our club."
Peter Cizdziel
GM/COO - Wildcat Run Golf & Country Club, Estero, FL
5/5
"I want to express my thanks on behalf of our board of directors for your expert and professional efforts in facilitating the design of our club’s vision and mission."
Frank Percuoco
President – The Golf Club at Palmira, Inc., Bonita Springs, FL

JR Sullivan Consulting is proud to work with these affiliates:

Board Expectations for Strategic Planning

Today with most club boards of directors understanding the reality that a private club is a business and should be run like one, the use of strategic planning as an important business tool has become a common practice at the majority of clubs.

In fact, it is the opinion of many, that strategic planning is one of the most important duties of a private club board member. However, all too often, once a plan is developed, it may find an unfortunate home on a general manager’s, club president’s or strategic planning committee member’s shelf or computer…

Strategic Planning, a Plan or a Process?

Strategic planning in the private club industry is a best practice that has long been used in corporate and other businesses. It determines who you are, what you do and who you do it for.

It is the road map for the club’s future, providing consistency in direction, particularly in an environment where those in leadership positions are continuously changing.

While 25 years ago, very few private club took advantage of this common business tool, today the majority of successful clubs have some form of a strategic plan. However, this is…

JR Sullivan Consulting is proud to work with these allied associations:

“The purpose of a plan is not to produce a plan, but to produce results.”

– John R. “Jack” Sullivan, CCM